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Dr. Yesha Tomar

Dr. Yesha Tomar

Specialization

Marketing and Finance

Email

yeshatomar@sgrru.ac.in
Area of Interest Digital and Social Media Marketing and Consumer Behaviour
Qualifications Ph.D. in Commerce, MBA (Marketing & Finance), 6 years of experience

 

Brief Profile

Dr. Yesha Tomar earned her Ph.D. in Commerce from H.N.B. Garhwal University (A Central University), Uttarakhand. She has over six years of teaching experience at both undergraduate and postgraduate levels, having served as a faculty member at H.N.B. Garhwal University and Doon University. She has received two Best Research Paper Awards at international conferences and has published several research papers in reputed national and international peer-reviewed and SCOPUS-indexed journals. She has also participated in numerous international and national workshops, conferences, short-term training programmes, faculty development programmes, and webinars. Her research interests include Marketing and Society, Digital and Social Media Marketing, Sustainable Customer Relationship Management (CRM), and Consumer Behaviour

 

  Name of the Author Title of Paper/Book Published Name of the journal/Publication house Year of Publication Manuscript no./DOI
1 Dr. Yesha Tomar Enhancing Business Intelligence Through A Semi-Distributed Blockchain Framework for Predictive Analytics On Sales Growth 2nd International Conference on Disruptive Technologies (ICDT). IEEE 2024 10.1109/ICDT61202.2024.10489706
2 Dr. Yesha Tomar Overcoming Obstacles in the Advancement of Industry 5.0 With the Digital Innovation Powering Industry 5.0 and Sustainable Development Through Innovation. IGI Global 2024 10.4018/979-8-3693-3550-5.ch007
3 Dr. Yesha Tomar Sustainability oriented Organizational Culture in the Indian Service-Sector, Organizational Cultures: An International Journal. 2019 10.18848/2327-8013/CGP/v19i01/43-58
4 Dr. Yesha Tomar Corporate Social Responsibility (CSR) Disclosure of Chemical Industry in India Making the Liveable Planet Earth Learning, Living and Leading, 6th Annual International Conference on Sustainability-SUSCON VI. 2018
5 Dr. Yesha Tomar Impact of organisational culture paradigm on workplace sustainability The Indian Journal of Commerce 2017
6 Dr. Yesha Tomar Environmental sustainability through green banking practices Indian Management Studies Journal 2017
7 Dr. Yesha Tomar Measuring Customer Satisfaction through CRM in Public and Private Sector Banks in Uttarakhand. Sustainable Competitive Advantage: A Road to Success. Excel India Publishers 2015
8 Dr. Yesha Tomar Influence of employee productivity on the performance of public sector banks in India, Journal of Accounting and Finance 2015
9 Dr. Yesha Tomar Impact of CRM on customer satisfaction in the banking Industry of Uttarakhand Indian Management Studies Journal 2015

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