BBA Information and Technology Management with Business Analytics is an interdisciplinary undergraduate program that combines the fundamentals of business management, information technology, and data analytics. The program is designed to equip students with the knowledge and skills required to manage modern organizations where technology and data play a crucial role in decision-making and business operations.

The course provides a strong foundation in management principles, information systems, database management, programming basics, digital technologies, and business analytics tools. Students learn how to collect, interpret, and analyze business data to support strategic planning, improve operational efficiency, and enhance organizational performance.

Through this program, students also develop competencies in data visualization, predictive analysis, IT project management, digital transformation, and technology-enabled business strategies. Practical learning through case studies, projects, and industry-oriented training helps students understand real-world business challenges and the application of analytics in solving them.

Graduates of this program can pursue careers in areas such as business analytics, IT management, data analysis, digital business consulting, and technology management in corporate organizations, IT companies, startups, and consulting firms. The program also provides a strong foundation for higher studies in MBA, Data Analytics, or Information Systems.