University Scholarship Available For All Aspirants

Faculty

Department of Commerce

Dr Suchita Gera

Associate Professor

Specialization

Marketing, General Management

Email

suchitagera@sgrru.ac.in

Area of Interest	Marketing, General Management, Operation Research
Qualifications	Ph.D

Brief profile and Achievements::

Dr. Suchita Gera is a seasoned educator with 15 years of experience in teaching management students, specializing in General Management and Marketing. She has made significant contributions to both academic research and practical business education. Holding a Ph.D. in Business Administration, she has published various articles in reputed journals and is known for her innovative teaching methods and dynamic classroom presence. She has been awarded with Nari Ratan Award by Verbert, Siksha Ratan Award by UIJIR Academic Research Foundation. Her teaching philosophy is characterized by a student- centered approach focused on experiential and inquiry- based learning. She is committed to providing students with a challenging and supportive learning environment that encourages critical thinking, creativity, and innovation.

	Name of the Author	Title of Paper/Book Published	Name of the journal/Publication house	Year of Publication	Manuscript no./DOI
1	Dr Suchita Gera	Impact of Residential Status on Customer’s Perception towards Products’ Promotional Strategies	Journal of Informatics Education and Research (ABDC)	2024	ISSN: 1526-4726Vol 4Issue 1(2024)
2	Dr Suchita Gera	Service Marketing & Operations Management	Modern Publications	2024	ISBN: 978-81-9647696-0
3	Dr Suchita Gera	Brand Loyalty towards Cosmetic Products	Paarth Publications	2024	ISBN: 9788196185671
4	Dr Suchita Gera	SPSS analysis of fintech tools used in strategic HRM	AIP Conference Proceedings	2023	https://doi.org/ 10.1063/ 5.0155936
5	Dr Suchita Gera	Smart Innovations for Society	International Conference	2022	Proceedings
6	Dr Suchita Gera	Significance and Impact of Corporate Governance: A Generic Analysis	Journal of Economics (ABDC)	2021	ISSN: 1681 8997
7	Dr Suchita Gera	Role of Sales Promotion Techniques in Building Consumer Preferences: A Study of FMCG Products of Selected Brands in Dehradun City	Journal of University of Shanghai for Science and Technology (Scopus)	2021	ISSN No. 1007-6735
8	Dr Suchita Gera	Management Education and Employability in Post Covid Era	National Conference	2021	Conference Proceedings
9	Dr Suchita Gera	Service delivery mode for attaining optimum consumer orientation	Australian Patent	2021	Patent
10	Dr Suchita Gera	Impact of Word of Mouth and Brand Recommendation on Customer Loyalty for Branded Apparels in Dehradun City	Turkish Online Journal of Qualitative Inquiry (Scopus)	2021	ISSN 1309-6591
11	Dr Suchita Gera	A Study of Women’s preferences with respect to various cosmetic brands	International Journal of Advanced Research in Computer and Communication Engineering	2020	ISSN No. 2319-5940
12	Dr Suchita Gera	To Examine the Impact of Famous Celebrities on Cosmetics Buying Performance in the City of Dehradun	International Journal of Advanced Research in Computer and Communication Engineering	2019	ISSN No. 2319-5940
13	Dr Suchita Gera	A study of influencing factors of consumer buying towards cosmetic products in the city of Dehradun	Journal of Emerging Technologies and Innovation Research	2019	ISSN No. 2349-5162
14	Dr Suchita Gera	Corporate Social Responsibility and its relevance to developing Economics: A key to sustainable development	National Conference	2016	Conference Proceedings
15	Dr Suchita Gera	A study of Buying Pattern of Customer towards Brands	International Journal of Management and Technical Research	2015	Vol 2 No-2
16	Dr Suchita Gera	Entrepreneurship and Innovation	National Conference	2015	Conference Proceedings
17	Dr Suchita Gera	Consumer Attitude and Purchase behavior towards foreign brands	International Journal of Research in Finance and Marketing	2014	ISSN:2231-5985

Admission

Grievances Redresell

More Links

Happenings

Useful Links

SGRR University

Patel Nagar / Pathribagh Campus

Dehradun, Uttarakhand

Toll-Free : 1800 120 102 102

Email : info@sgrru.ac.in

© 2025 Shri Guru Ram Rai University | All Rights Reserved | Website Developed by IT Section SGRREM

Website Disclaimer: The content provided on this website, including information about academic programs, admissions, tuition fees, and campus facilities, is intended for general informational purposes only. While every effort is made to ensure accuracy, SGRR University reserves the right to make changes or updates to programs, policies, and procedures without prior notice. The university does not guarantee that all courses or programs mentioned will be available at all times. Enrollment in specific programs may be limited based on availability and other factors. Users are encouraged to consult with the relevant university departments for the most up-to-date information. SGRR University is not responsible for any errors or omissions in the content of this site and is not liable for any damages arising from the use or reliance on the information provided. External links provided on the website are for convenience only, and the university does not endorse or take responsibility for the content on these third-party sites.

Admission Query