University Scholarship Available For All Aspirants

Faculty

Department of Management

Dr. Monika Bangari

Associate Professor

Specialization

MARKETING

Email

monikabangari@sgrru.ac.in

Area of Interest
Qualifications	Ph.D in Management, MBA (Hr. & Marketing), B.Sc. Biotechnology, 8 Years of Experience.

Brief profile and Achievements:

Having rich experience of 9 years in academics. She has contributed to various research paper in highly impacted international Journals. She has also presented research papers in numerous National and International Conferences. Has also attended several workshops & FDP’s.

	Name of the Author	Title of Paper/Book Published	Name of the journal/Publication house	Year of Publication	Manuscript no./DOI
1	Dr. Monika Bangari	Role of the community and cultural landscape ,environmental preservation and economic rewards in home stay choice	Academy of marketing studies journal	2023	1528-2678-27-S5-010
2	Dr. Monika Bangari	The effect of EWOM,online review and rating and advertising information and value on consumer preference and their loyalty for brands : A study with special focus on working women and cosmetic product	Academy of marketing studies journal	2023	1528-2678-27-S4-009
3	Dr. Monika Bangari	The influence of EWOM and celebrity appeal on brand preference of female consumers : A critical study with special reference to cosmetics products	Academy of marketing studies journal	2023	1528-2678-27-2-318
4	Dr. Monika Bangari	Evaluating the impact of various dimensions of service quality of major online shopping platforms	Journal of management and entrepreneurship	2023	2229-5348
5	Dr. Monika Bangari	IMPACT OF VACATIONS ON HOTEL SERVICE QUALITY AND CUSTOMER SATISFACTION	Stochastic Modeling & Applications	2022	ISSN: 0972-3641
6	Dr. Monika Bangari	Excellent service enhances consumer loyalty and study on hotels in the capital region of Uttarakhand	International conference on current trends in multidisciplinary research	2021
7	Dr. Monika Bangari	STUDY ON TRADITIONAL MARKETTING V/S DIGITAL MARKETTING	International conference on current trends in multidisciplinary research	2021
8	Dr. Monika Bangari	Impact of social media on tourist while selecting Homestays in Uttarakhand	Resumption of Indian Tourism Industry in new normal : Issues and challenges	2021	1/10/1901 10:35:00 AM
9	Dr. Monika Bangari	Blockchain Technology –Revamping the Indian Financial Sector Landscape and Roadblocks Ahead	PalArch’s Journal of archaeology	2020
10	Dr. Monika Bangari	Artificial intelligence in the quick service restaurants: An exploration of opportunities and challenges	International journal of research and analytical review	2019	E-ISSN 2348-1269, P- ISSN 2349-5138)
11	Dr. Monika Bangari	Artificial intelligence in the quick service restaurants: An exploration of opportunities and challenges	International journal of research and analytical review	2019	E-ISSN 2348-1269, P- ISSN 2349-5138)
12	Dr. Monika Bangari	Determinants of profitable niche of affiliate marketing in Amazon.com	Pacific business review	2019
13	Dr. Monika Bangari	Exploring indicators for branding higher educational institutions in India	Monika Bangari,Dr.Dhani Shanker Chaubey	2018	Print)1098-8394,(Online)1528-2651
14	Dr. Monika Bangari	Convergence of motives of higher education: A Study on aspiring students in India	Monika Bangari,Dr.Dhani Shanker Chaubey	2018	(Print)1098-8394,(Online)1528-2651
15	Dr. Monika Bangari	A Structural equation modeling on analysis of preference advertisement in building brand equity	A Structural equation modeling on analysis of preference advertisement in building brand equity	2017	International journal of innovative technology and exploring engineering
16	Dr. Monika Bangari	The role of modified logo in creating brand extension : A semiotic study of whirlpool logo	International journal of trade and global business perspectives	2017	2319-9067

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